Precept labels marmalades

Chivers Hartley has relaunched its Breakfast and Tangy marmalades with pack and identity design by Precept in Ely.

The Breakfast marmalade’s new look “takes on the language of the breakfast table, so that the jar sits comfortably alongside cereal packs”, says John Maitland, brand divisional head at Precept, which works for the client on a continuing basis.

“In a category that’s traditionally slow in design innovation terms, Chivers Hartley is more innovative than most,” he adds. The new packaging is currently going on shelf.