Take Off set to fly with Giant

Giant has created the design work for British Council initiative Take Off – the first exhibition designed to promote the UK aerospace industry.

Giant spent six months project-managing Take Off and was responsible for exhibition design, brochures and leaflets for the event, which is being launched in China on 30 January.

The consultancy sourced more than 500 images from British companies exhibiting. “A strong design theme was needed, as the quality of visual material varied enormously,” says Giant design director Neil Smith.

“We chose to use graphic elements found on aircraft, coupled with a strong use of metallic finishes,” he adds.

Take Off, being launched in Beijing, will tour China for a year.

Latest articles