TV proves itself as the most effective medium
I am writing about the recent Equinox TV programme on the work of Seymour Powell. It was a great programme – very enjoyable, and not only brilliant PR for Seymour Powell, but indirectly a great shot in the arm for product designers in general.
In 50 minutes, the programme has quite possibly led to a greater appreciation of product design than the combined seminars of the Design Council. The only down-side is that it makes me want to buy a motorbike.
David Crisp
Product design consultant
London E8
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