TV proves itself as the most effective medium

I am writing about the recent Equinox TV programme on the work of Seymour Powell. It was a great programme – very enjoyable, and not only brilliant PR for Seymour Powell, but indirectly a great shot in the arm for product designers in general.

In 50 minutes, the programme has quite possibly led to a greater appreciation of product design than the combined seminars of the Design Council. The only down-side is that it makes me want to buy a motorbike.

David Crisp

Product design consultant

London E8

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