The management consultancy formerly known as Andersen Consulting has relaunched as Accenture this week. The new identity has been designed by Landor Associates. The rebrand follows a French court decision last year that ruled Andersen Consulting would have to give up its name as part of its separation from Andersen Worldwide and Arthur Andersen.
The capital’s most prominent design festival celebrates its 20th anniversary this year.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.