Coley Porter Bell has promoted creative directors Martin Grimer and Stephen Bell to its board to make room for internal ‘rising stars’ and external candidates to take on some of their responsibilities, says managing director Amanda Connolly.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.