Lardner suffers from a Russian Identica crisis

They take their brands seriously at The Identica Partnership.

On a recent business trip to Russia, sales and marketing team member Brenda Lardner presented her card to a gobsmacked client, who was particularly impressed that his design consultancy appeared to live and breathe The Brand. Brenda, for those of you whose Russian is a bit rusty, translates into the word brand in Russian.

A case of brand identity taking on a completely new meaning.