The Body Shop has split Jon Turner’s former global design brief into two jobs: head of design and head of commercial design.
Head of design Paul Porral and head of commercial design Heather Cashen are both internal appointees. The decision to create two roles reflects the contrasting strengths of the candidates, according to a Body Shop spokesman.
Cashen will be responsible for operational and financial issues and Porral will oversee creative strategy and direction. “We didn’t need to look externally as we had two strong internal candidates for the roles,” adds the spokesman. “Paul’s creative strengths complement his less strong financial background and Heather has strong business experience.”
Formerly deputy creative director at The Body Shop under Turner, Porral has worked previously at design consultancies Imagination, on projects that include the award-winning Dinosaur Gallery at London’s Natural History Museum, and at Fitch.
Cashen was group senior account manager at (the then) Burton Group and joined The Body Shop as head of marketing project management in 1997.
Turner resigned in October and joined Enterprise IG in December as executive creative director (DW 27 October 2000 and DW 10 November 2000).