Graphical House cultivates an identity for the Scottish Show

Graphical House has designed an unusual ‘evolving’ identity for this year’s Scottish Show. The event is scheduled to take place in the summer at The Lighthouse, Scotland’s national architecture and design centre, as part of the Six Cities Design Festival 2007, which is running throughout Scotland.

The core identity, featuring a typeface based on Lubalin, will be overlaid with different abstract graphic marks when it is applied across the exhibition and its marketing materials.

‘Representing the broad range of creative practice within the design community in Scotland, the identity will grow and change in the lead-up to the exhibition. It shows how the creative industry thrives off itself,’ says Daniel Ibbotson, partner at Graphical House.

Graphical House designed the original identity for the Scottish Show festival when it launched in 2004 in Milan and London.

The Scottish Show will open on 17 May and runs until 12 August.

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