SomeOne builds up Jade Jagger brand

Designer Jade Jagger is building her position as creative director of property development firm Yoo, with a fresh brand identity by SomeOne.

The identity will be used to promote Jade Jagger for Yoo, which was started by designer Philippe Starck and Manhattan Loft Company founder John Hitchcox, as an interior stylist for the developments.

David Law, creative director and co-founder at SomeOne, says, ‘The identity is more of a brand situation, designed so that Jade doesn’t have to rely on an image of herself, which she normally uses. It will promote her position and will appear on marketing materials’.