BBC confirms identities review

BBC corporate head of design Tony Key is denying reports of a corporate identity change for the broadcaster. But some branding changes are likely.

Key confirms that on-screen identity specialist Lambie-Nairn & Co is reviewing the existing TV channel and radio brands and drawing up possible options. But Key also states that this is part of an ongoing monitoring of the BBC brands.

“All major organisations constantly review their brands. Lambie-Nairn is constantly coming up with thoughts and ideas. I should think there will be some changes,” says Key. “The BBC is changing its structure and we are reviewing the brands in the light of that.

“But if the question is are there any major changes coming up, the answer is no. The BBC corporate identity is involved, but we are not about to spend millions on a BT-type job,” adds Key.