Sandom gets Nimble on its feet

British Bakeries is relaunching and extending its 14m dietary bread brand Nimble to appeal to a broader target market. Pack design is by Sandom Partnership.

Three new products aimed at health-conscious adults were introduced last week: Nimble Heartbeat, Nimble Diet Watch, and Nimble White and Brown Rolls.

Packaging for the six-product range is now partly transparent and Sandom Partnership has tweaked the balloon logo.