Sandom gets Nimble on its feet
British Bakeries is relaunching and extending its 14m dietary bread brand Nimble to appeal to a broader target market. Pack design is by Sandom Partnership.
Three new products aimed at health-conscious adults were introduced last week: Nimble Heartbeat, Nimble Diet Watch, and Nimble White and Brown Rolls.
Packaging for the six-product range is now partly transparent and Sandom Partnership has tweaked the balloon logo.
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