It’s just a thought, but would January have been a better choice for the new identity of accountant PricewaterhouseCoopers management consultancy arm PwC Consulting (DW 13 June)?
All of the same fresh ideas, new year’s resolution, new start, ‘get stuck in’ references, the same global understanding that it is highlighting, but without the negative vibe of ‘Moandays’.
I would also suggest that January is even more strongly associated with ‘new beginnings’ than Mondays.
But who are we mere earthlings to comment?
Business development director