Dew Gibbons bottles for Coke

Dew Gibbons has redesigned packaging for six-packs of bottled Coca-Cola and Diet Coke, which go on-shelf this month.

The consultancy has chosen to focus imagery on the ‘silhouette and contours’ of the bottle, which has been photographed by Andy Seymour, says Dew Gibbons creative director Steve Gibbons.

‘This redesign introduces some star quality, with hero photography and highly crafted graphics to bring the on-pack image closer to the iconic idea [of the bottle].’