ITV Sport idents actually scored by Red Pepper

I was interested to read the feature about TV Channel Branding (News Analysis, DW 27 June), as that is one of the fields that my televisual design group XTV specialises in.

However, I was surprised to see a picture of the ITV Sport Idents credited to FutureBrand English & Pockett, when they were actually designed by my previous branding company Red Pepper Film Company, (which joined forces with XTV last year), and were originally featured in DW on 13 October 2000.

Richard Markell

Executive producer

XTV

London W1

richard.markell@xtv.co.uk

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