Parker Williams packs Freefrom

Parker Williams has designed packaging for Sainsbury’s own range of gluten-, wheatand dairy-free products, which went on-shelf last week.

The consultancy has also created the identity for the range, called Freefrom. Sixty products form the range, from biscuits and breads to fish fingers and pasta.

Parker Williams creative director Tamara Williams says, ‘Yellow and silver were chosen as the primary colours to give a bold, optimistic feel which reflects the positive wellbeing nature of Freefrom.’