Ready steady cook kids

A budget of next to nothing to raise awareness of food and cooking among children, coupled with a high-speed development programme, has resulted in a bright and simple scheme from Interbrand Newell and Sorrell. The consultancy’s literature for the Royal Society of Arts’ Focus on Food Campaign will be distributed to 500 schools around the […]

Ron Arad lands second RCA role

Ron Arad has been appointed professor of industrial design at the Royal College of Art, bringing together under one head the schools of industrial design and furniture. Arad, who succeeded Floris van den Broecke as RCA professor of furniture last summer, will remain in that post. He will bring in a senior tutor for each […]

Fitch fashions Oasis brand

Fitch is working on a branding concept for 160-strong fashion chain Oasis, in its bid to be ahead of competition in the cut-throat high street fashion market. “Our brief is to help Oasis… provide customers with a constant source of ideas and inspiration,” says Fitch senior director Tim Greenhalgh. Communications director Zuilmah Wallis says the […]

There’s no need to rush into marriage

As the traditional distinctions between design, advertising and management consultancy continue to blur, clients are demanding that consultancies manage increasingly broad chunks of their marketing strategies. Richard Watson, partner of client services agency GDR, says it’s now common for packaging design consultancies to work alongside ad agencies, for example. Design consultancies can broaden their offering […]

INS figures out merger identity

Interbrand Newell and Sorrell has created the identity for PricewaterhouseCoopers, the group to be formed when accountancy firms Price Waterhouse and Coopers & Lybrand formally merge on 1 July.

Refraction heroes

Designers are using glass in buildings to stunning effect: manipulating it with colour and texture, opening up spaces, reflecting and playing with light. Emma O Kelly profiles the work and the approaches of three glass designers.

MLH creates B&Q report

DIY chain B&Q has appointed Cirencester consultancy Martin Lock Hilton to work up an environmental report to launch at its suppliers’ conference in October. MLH has worked with B&Q on a number of literature projects, including the client’s most recent environmental report in 1995. B&Q approached the group to create outline concepts and appointed it […]

Minale Tattersfield updates Greek oil identity

Greek petrol retailer Elinoil is introducing a new identity designed by Minale Tattersfield. It is being rolled out across its 350-strong petrol station network. The revamped design drops the word “oil” from the logo and concentrates on “Elin”, meaning Greek. This word is represented in Greek characters, retaining two bands of blue from the old […]

Solid performance

Congratulations to London group Solid Design Consultants for winning the Enterprise Award for Small Business, organised by Bromley Enterprise Agency Trust. The NatWest-sponsored award was made in recognition of the consultancy’s marketing prowess. ‘Solid stood out among the rest of the competition for its business acumen,’ says NatWest small business advisor Malcolm Martindale. Solid was […]

Saatchi & Saatchi report goes on and on

Saatchi & Saatchi’s latest annual report uses technology familiar from annoying greetings cards to give readers an audio introduction from Dr Kevin Roberts when they open the document.

Festival image makes Sense

The British Medical Association is to run The Millennium Festival of Medicine throughout the year 2000, with an identity by London design and marketing consultancy Sense. The festival will look at the main issues facing the medical and healthcare professions in the next millennium. The identity is based on the symbol of a pomegranate flower, […]

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Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]