John Herbert Partnership has created a new identity and interiors for Hong Kong drugstore chain Mannings. The concept is currently being introduced on a trial basis, with a view to being rolled out across the chain.
Mannings, part of the Dairy Farm Group, which operates across the Pacific Rim, has 101 stores, all in the Hong Kong area.
JHP was briefed to develop a single identity capable of being used for proposed expansion of the chain across South-East Asia.
The resulting identity consists of a blue lozenge housing an athletic figure running through an orange disc, against an orange background.