DIY chain B&Q has appointed Cirencester consultancy Martin Lock Hilton to work up an environmental report to launch at its suppliers’ conference in October.
MLH has worked with B&Q on a number of literature projects, including the client’s most recent environmental report in 1995.
B&Q approached the group to create outline concepts and appointed it to design the final report without a formal pitch.
“This is a serious subject and the imagery we’ll use will reflect that. It’s not going to be a big promotional stunt,” says MLH managing director Bryan Martin.