Digests

Radio station Atlantic 252 has introduced a new corporate identity, created by Media Design Creative, to coincide with an advertising push to boost audiences for the station’s flagship breakfast show. The identity will be implemented on a series of posters and on new stationery and corporate literature. Atlantic 252 director Alison Victory says the new identity will reflect programming ‘which has changed beyond recognition’.

Nottingham group Aspire Design has created packaging for new hosiery ranges from manufacturer Couture. Launched this week, the ranges, named Opaques, Bodyshapers, Super Gloss and Sheer Nudes, use provocative colour-coded packs. In some shots it has been made deliberately difficult to tell if Czech model Zuzana is actually wearing underwear or not. The products will launch during British Hosiery Week.

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