Provocative ads for Enterprise

Enterprise IG is spending 250 000 on an ad campaign designed to be antagonistic. Next week the ad will appear in magazines such as Fortune, the Financial Times and Time, and at poster sites at Heathrow, Gatwick, Frankfurt and Schipol airports.

It has the provocative headline “Don’t waste your money on management consultancy”.

Enterprise IG new-business director Patrick Smith says the campaign’s theme is the changing “competitor set”, including management consultancies, which the group finds itself pitching against.

The advertising follows a smaller campaign last year which was “very successful”, says Smith.

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What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon