4 May 1995

Signs you smell, hear and touch can be just as valuable as visual signage, believes Alison Pearce

Shaw Design has created an identity to head Edinburgh’s drive to be a City of Lifelong Learning. – The identity “grew out of the project’s role of raising awareness and

Designers are the least important source of new product ideas for companies, according to damning research by 3i, an investment capital group. 3i’s findings show that while small and medium-sized

Planet has created packaging designed to appeal to the European market for Olympus Optical’s new gift set camera. – The outer box packaging uses the Olympus dark blue “as a

The name and identity for Montell, the plastics company formed by a merger between the Royal Dutch/Shell Group and Montedison, has been unveiled with design work by Landor Associates. The

Four British design consultancies are collaborating on an exhibition at the Rhode Island School of Design in the US. – Called The Exhibitionists, it opens this week.

British Design and Art Direction, the newly renamed design and advertising charity, is reviewing its education policy to take more account of practitioners’ needs. Former Design Business Association director Vicky

Design Bridge has engineered a reorganisation involving three new creative directors. The additions are part of a restructuring designed to stop the consultancy “becoming complacent”. Consultancy managing director Richard Williams

Computer and communication giants ICL and Bell Atlantic today launch a “pain-free” information technology service called the Edge. Naming, brand identity, advertising, screen graphics and literature are all by London

Architect Nigel Coates is to join the Royal College of Art in the newly created post of professor of architectural design, and plans “a vigorous redefining of the discipline”. Coates

Conisbrough Castle near Doncaster has opened The Keep Experience, a new theatrical attraction designed by Exhibition Plus in conjunction with English Heritage. Three-dimensional stage sets for the 20-minute audio-visual “play”

The Volkswagen motor group is poised to appoint a design consultancy to review the identities of some of the world’s biggest car brands – including VW, Audi, Seat and Skoda.