Muji has extended the deadline for entries to its product design competition to 30 May. The competition marks the 15th anniversary of the ‘no brand goods’ chain, and is being promoted in Muji stores through a poster by Japanese designer Ikko Tanaka. Open to anyone in the UK, Japan and Hong Kong, entrants must design a new Muji product which reflects the Muji concept and will be of global appeal. Total prize money is 33 820, with a first prize of 7800, ‘so it’s definitely in the interests of UK-based designers to apply,’ says Muji’s director of operations Ewan Douglas.
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The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
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