Planet has created packaging designed to appeal to the European market for Olympus Optical’s new gift set camera.
The outer box packaging uses the Olympus dark blue “as a theme across the whole range”, says Planet designer Andrew Hall, with photographs by Elliott Erwitt “to distinguish the camera on-shelf”.
Elements of the packaging are flexible to be adapted to the needs of specific countries. The gift set includes a camera, film, carry case and remote control.
A second camera, created by the Olympus’ in-house design team in Tokyo, has also been launched. The pocket-sized camera is covered by a leather-look material and is initially available in brown and black.