BCG image seen from new View

London design group BCG Communications has rebranded itself as View, following an internal brand review during the past nine months.

The consultancy was originally launched by chairman Eddie Blitz in 1992 and has since built itself up into a Top 30 group, with over 40 members of staff. It reached number 28 in this year’s DW Top 100 consultancy survey with almost £5m of fee-income.

According to Blitz, “Rebranding a company, especially your own, is not something you take lightly – it’s certainly not just about a name change either.

“The name was chosen because it symbolises open and expanding horizons, fresh ideas and the integrity of having an individual point of view,” adds Blitz.

Meanwhile, View has been appointed by Pillsbury UK to manage the launch of a new sub-brand of bakery goods within the UK food services sector.