Brand Environment looks to the Western

Media buying agency Western International Media is launching a new identity designed by London design consultancy Brand Environment.

BE, formed last year by Rob Wood and Joseph Mitchell – both previously with Wolff Olins (DW 23 July 1999), began working with the Interpublic-owned company last October in a bid to represent its increasing involvement in strategic media planning.

The consultancy has developed a visual language using human expressions and has designed a range of icons to represent the personality of the brand. Basic stationery elements, marketing material, Powerpoint presentation tools and digital media applications are the first elements of the brand work that will be implemented.

BE director Robert Wood says, “This is about highlighting the shift in its offer and aims to demystify the work of Western International Media. It develops and delivers communication strategies for its clients – it’s not about purchasing media space but about communicating with people.”

He adds that the new look is designed to be much less corporate and opaque, to explain that it is in the business of communicating its clients’ products as efficiently as possible.

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