Springpoint has created a brand identity for South West tourism organistion Farm Tourism 2000. Using the name Cartwheel and the strapline ‘Head over heels with South West Farms’, the brand aims to reflect the genuine and generous nature of the region’s tourist trade.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.