Media company Emap UK relaunched this week, following a repositioning overseen by London branding consultancy Bamber Forsyth. The redesign will be rolled-out gradually throughout the company over the next few months.
The restructuring aims to maximise the links between Emap’s four networks and their individual sectors.
“The new structure reflects Emap’s change, from media-based divisions to an interlinked group of market-focused networks,” says Bamber Forsyth creative director Lee Hoddy, who explains that the first part of the redesign was “freeing” the existing identity and “catching up with the fast-diversifying business” of publishing.
“It was important to ensure that all the new networks were clearly from the same stable, as collectively they have to work to impress and attract advertisers and business partners. We’ve managed to do this while giving each network some elements through which to assess their individuality. Together, the logos, colours and visual language work powerfully to communicate that each network, plus the group overall, offers the best, most integrated media brands,” adds Hoddy.
Emap Performance marketing director Malcolm Cox welcomes the restructure. “Now that our new market-focused structure is taking form, the new identities help to make it real. Bamber Forsyth has been close to the changes as they happened, and has helped position Emap as a market-leading portfolio of the most exciting media brands,” he says.
The four networks are Emap Elan, Emap Esprit, Emap Performance and Emap Automotive.