Design agency Arclight has created an identity for next month’s worldwide dance music awards, DanceStar 2000, produced by the Music of Black Origin Awards organisation.
The identity is spearheaded by a flowing, circular logo to create movement and generically represent the diverse nature of the dance music scene.
Arclight has created designs for the whole project, including advertising in magazines and on the London Underground and buses, entry tickets and press packs.
The identity will now be rolled out on advertising, following its unveiling at London nightclub Fabric two weeks ago.
Arclight partner Nick Cordell says that the new icon may be extended on to merchandise. “We kept the logo simple and non-specific so we could roll it out across the range of publicity material,” he says.
Arclight designed the original MOBO Awards logo and has worked closely with the organisation since then. It is hoping to be involved in the set design process at the next awards at Alexandra Palace on 1 June.
Covent Garden-based Arclight formed two and a half years ago. Its clients include Heineken, Schweppes, FT Information, British Waterways and Fulham Football Club, for which it designs merchandise.