Amazon should stick to what it knows best

Even if it is good and cheap, will we buy food from Amazon (Vox Pop, DW 27 April)? It’s about as likely as buying wet fish from a bicycle shop, perhaps, or paint from the bank. Talking of which, the idea sounds a bit ‘Barclays’ to me.

And here’s a local opinion, from Laga, our IDP network partners in Chicago: ‘They should stick to their knitting’. US consumers are segmenting between grocers offering everyday low prices and unique shopping experiences.

Andy Knowles, Partner, Jones Knowles Ritchie, London NW1

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