Even if it is good and cheap, will we buy food from Amazon (Vox Pop, DW 27 April)? It’s about as likely as buying wet fish from a bicycle shop, perhaps, or paint from the bank. Talking of which, the idea sounds a bit ‘Barclays’ to me.
And here’s a local opinion, from Laga, our IDP network partners in Chicago: ‘They should stick to their knitting’. US consumers are segmenting between grocers offering everyday low prices and unique shopping experiences.
Andy Knowles, Partner, Jones Knowles Ritchie, London NW1