Rennie to relaunch

Indigestion remedy Rennie is relaunching this month with packaging designed by Pi Global and a £6m advertising campaign by JWT.

The 70-year-old brand, owned by Bayer Healthcare, has been given a consistent brand icon and the primary logo has been updated, according to Pi Global chief executive Don Williams.

‘What was a disparate range of products is now a true umbrella brand,’ he says.