Turquoise designs for Du

Turquoise has designed the brand identity for a mobile, pay TV, telephone and broadband Internet service called Du, which will launch in the United Arab Emirates in June. The design features a three-way colour palette and will compete head on with Etisala

Turquoise has designed the brand identity for a mobile, pay TV, telephone and broadband Internet service called Du, which will launch in the United Arab Emirates in June.

The design features a three-way colour palette and will compete head on with Etisalat, which has a monopoly on the mobile phone market.

It is being launched by Emirates Integrated Telecommunications Company.

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