FLB creates new packaging for Asda

Cheltenham consultancy FLB has created new packaging for Asda’s own-brand chilled and frozen desserts. The design consultancy was briefed to create a treat product by making the customer anticipate each dessert. ‘We have added the Something Special dessert line to hold the range together and to clearly differentiate it from Asda’s day-to-day puddings range,’ says FLB creative director Colin Mechan.