Sense appoints Work Room

Deaf and blind charity Sense has appointed London consultancy The Work Room, following credentials presentations by three design groups (DW 1 October).

The charity hopes to have a new identity to roll out by May of next year, says a Sense spokesman, who declines to name the pitch rivals.

“The business of what the charity does has progressed so much that it is important to communicate it to the public,” he says.

Sense was founded in 1955 to provide support services and self-help groups for individuals and families suffering the after-effects of Rubella. It has since broadened its services to help other groups. The charity is seeking a “relevant and dynamic” identity.

The Work Room partner Brigid McMullen says: “We are not under any illusions that it is going to be an easy task. They have a very difficult message to tell. But it’s often the case with an identity from the charity sector, and we have done some long-standing charity identities which have stood the test of time.”

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