Bols mixes with design groups in bottle relaunch

Dutch liqueur brand Bols is celebrating the launch of its redesigned bottle with a series of installations at London’s Great Eastern Hotel.

The reshaped bottle, designed by Flex of Holland, with branding and packaging by FutureBrand, has been moulded into a more ergonomic shape, to make it easier to mix cocktails.

London design group Warm Rain has designed a series of coloured theme rooms inside the Great Eastern hotel to promote the relaunch.

Warm Rain creative director Mark Lawson-Bell says each room consists of a ‘themed scenario or interactive feature’, such as the boxing ring set of its white room, created for pillow fights, and ‘the assassin’s yellow room with attaché case and a telescope, which is trained on a banana skin out in the street below’. There is also a room with a ghost and one where garden gnomes watch TV.

These rooms will be available throughout the year for special guests of the company.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart