National Lottery Commission draws on SJD

The National Lottery Commission is unveiling a refreshed visual identity, created by Soukias Jones Design, in preparation for running the third National Lottery licence competition, which is scheduled to kick off in 2007.

The group has created a new logo for the Lottery watchdog, after its appointment to update the existing brand in March, following a four-way pitch.

Part of the consultancy’s creative brief was to revamp the commission’s existing logo, which was first designed in 1999.

The National Lottery Commission wants the identity to reflect its ‘transparent, open working processes,’ explains Sarah Hanratty, head of communications at the organisation.

The new visual style will be rolled out across all of its stationery, exhibition items, literature and digital media.

‘We wanted to raise consumer awareness of the commission and build its profile among the public, in order to reflect the progressive, forward-thinking nature of the organisation,’ according to Grahame Jones, director at Soukias Jones.

He adds, ‘As the regulator for the National Lottery, the commission has to be seen as authoritative, a safe pair of hands.’

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