In the interest of setting the record straight, I would like to clarify your recent article on WWF (News, DW 28 October).
Arthur Steen Horne Adamson and WWF worked with The Writer to develop the tone of voice. For the new WWF website, ASHA provided brand guidance, not full brand guidelines as stated in the article.
Also, the new identity is currently being rolled out with flagships designed by ASHA, including the annual report and the 2010 Living Planet report.
Marksteen Adamson, Partner, Arthur Steen Horne Adamson, by e-mail