Landor Hamburg has created a global identity, brand platform and brand strategy for Merck KGaA, the pharmaceuticals and chemicals manufacturer, Design Week can exclusively reveal. It was launched on Monday. An umbrella brand for the US, EMD, was also created because the Merck name is too similar to a competitor, Merck & Co.
The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.
The car manufacturer’s I.D Buzz Microbus bears a striking resemblance to is original camper van made popular during the 1960s Hippie era, but is now all-electric.
The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne
A patent filed by the company reveals a mobile with thermal elements embedded into the screen, which would heat it up and fill any cracks if it became damaged.