Identica reviews overall staffing

The Identica Partnership has embarked on a review of its staffing levels in response to the downturn in the media and marketing sector in the wake of the 11 September attacks on the US.

The objective is to reduce staffing levels to reflect the anticipated needs of current and future clients, says a statement issued by the group this week. It expects to reduce staff through voluntary redundancies, but cannot rule out compulsory redundancies.

Commercial director Tom Austin says it is in consultation with staff and expects to have concluded the review by next week.

The Identica Partnership is made up of Identica and Tango. It employs 86 people in total. The number of potential redundancies is unknown.

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