Metaphor steers museum ahead

Metaphor is creating the exhibition concept and generic building development for Glasgow’s Museum of Transport and Industry, which is scheduled to open in three to five years.

The museum will replace the existing Glasgow Museum of Transport but will expand to tell the story of Glasgow’s industrial history. It will move from its current site to a location at the £500m Clyde harbour development.

The consultancy is ‘developing the story and creating a brief for the type of building that will house it,’ says Metaphor co-founder and creative director Stephen Greenberg.

‘We are researching the project, which includes writing a story, almost like a film script, about what it might feel like to be in the museum,’ he adds. The work will take up to six months to complete.

The museum will feature artefacts that illustrate key aspects of Glasgow’s social history, including its transformation into a post-industrial city.

Metaphor was appointed at the beginning of September following a four-way credentials pitch against Jasper Jacob Associates, AEA Associates and an undisclosed consultancy.

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