Nesta identity goes full Blast

Blast has been appointed to create the identity and literature for an educational software scheme instigated by the National Endowment for Science Technology and the Arts.

FutureLab is an initiative that brings programmers and software and games developers together with people working in education and learning aids, to create a new generation of interactive teaching tools using broadband technology, a Nesta spokesman says.

‘For instance, we could look at virtual reality in terms of learning languages. If someone were learning Japanese, perhaps they could go into a Japanese garden and talk to a virtual reality Japanese boy,’ he adds.

Nesta awarded Blast the five-figure project last week following a credentials pitch against two unnamed rivals last month.

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