Predicting marketing trends to miss making money

The hunt for new money-making opportunities is on. Behind closed doors, business gurus are plotting their next wave of schemes.

Quietly recruiting (three) staff in the London press is one such venture for a ‘young and fun advertising and media company’. It offers the chance to share in future successes, promising to ‘make your fortune’ – ‘nothing to lose and everything to gain’. The big idea: the ‘Internet Boom’. Don’t tell anyone.