CDG did well to resist pressure from ‘PC brigade’

Michael Wolff (Letters, DW 4 October) roundly criticised Conran Design Group for ‘permitting’ the Alzheimer’s Society to have the strapline ‘Leading the fight against dementia’ as part of its logo.

I take the contrary position and salute the consultancy for reclaiming the word ‘dementia’ and not bowing to PC brigade pressure to create some meaningless euphemism.

If the meaning of an important word becomes blurred, fight to make it clear again; don’t change the word.

David Bartholomew, Managing director, Folio Creative Communication, Henley-on-Thames RG9