D&AD needs to nurture areas outside London

Last time I checked the D&AD was an ‘educational charity that represents the global creative, design and advertising communities’ – but I couldn’t help but feel disheartened by the ostensibly London-centric nature of your comments about sharing among the

Last time I checked the D&AD was an ‘educational charity that represents the global creative, design and advertising communities’ – but I couldn’t help but feel disheartened by the ostensibly London-centric nature of your comments about sharing among the design community.

It’s great to see evidence of the Government’s support of creative industries, but it seems very little of that reaches beyond the M25. Considering such luminaries as James Dyson are struggling to get design initiatives off the ground (I refer to Matt Wright’s letter, ‘Bath urgently needed Dyson’s design school’, DW 27 September), maybe Simon Waterfall’s presidency should see him return to his home town of Brighton and set up the D&AD South office.

Sharing is indeed vital to the health of the community, so how about the Design Council and the D&AD take the lead by sharing some of their resources with overlooked creative hubs such as Leeds, Bristol, Brighton and Birmingham?

Martyn Reding, Creative director, Preview, Hurstpierpoint BN6 9PU





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