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Zavvi, the former Virgin Megastore chain sold by Virgin
Group in a management buyout last month, has unveiled the first glimpse of its new visual identity by Caulder Moore.

Zavvi, the former Virgin Megastore chain sold by Virgin Group in a management buyout last month, has unveiled the first glimpse of its new visual identity by Caulder Moore.

The consultancy was also responsible for the renaming of the business. The branding will first appear at a Zavvi store in London later this month.

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