Maternity mail-order firm expands into the retail arena

Elida Fabergé is launching two limited edition body sprays to tie in with the music industry. The Official Spice Girls edition of Impulse has been designed by Bosworth Field. The graphics are intended to symbolise girl power, with the colours used on the Spice type designed to conjure up Africa and South America – regions which influenced the band’s next album. Impulse Spice goes on sale on 8 September. David Richmond Associates handled the limited edition Inca fragrance for Lynx. It is designed to appeal to the 18-25-year-old clubber and promotes the Fantazia 97 music event organised by Lynx with the Fantazia Organisation. The product went on shelf on Monday.