Budding events and celebrity-wedding designers should turn post haste to ‘Preston Bailey’s Design for Entertaining’, a book that winged its way into our under-decorated lives this week. Bailey, a kind of personal Laurence Llewellyn-Bowen to star clients, offers a host of useful tips. ‘The entrance area is the first thing your guests see when they arrive at an event,’ he ventures insightfully, before camping out a reception table with a lily pond of name badges. Sadly, Bailey fails spectacularly in his own advice to ‘use airy or minimalist decorations’.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.