Kemistry adapts De Stijl font

Taking the De Stijl art movement as its cue and adapting an original font from the 1920s, Kemistry’s overhaul of Dutch national broadcaster Publieke Omroep goes live tomorrow across its three terrestrial channels. The scheme is a major design investment by the client and the first time its output has shown a ‘common front’ with a single integrated identity (DW 5 June 2003). Ident sequences for each strand reflect their distinctive characteristics. ‘Human interactions’ are glimpsed in the ‘people-oriented’ Nederlands 1 (pictured); the mass market/family-focused Nederlands 2 is presented by a series of ‘split-screen transformations’ and the eclectic Nederlands 3 is rendered in an ‘abstract, pixellated’ style.