Peaceful Hooligan launches its second collection this week, with branding by Nottingham-based group Twelve:ten. The independent fashion label targets a ‘youth market and skate crowd’, says Twelve:ten partner Toby Barnes. The work features a ‘juxtaposition of contrasting images,’ he adds. The collection will be available in Harvey Nichols and selected boutiques. Twelve:ten art director Alun Edwards led the project.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.