Wolffe & Co set to distil identity

Wolffe & Co has been appointed to redesign Perthshire distillery Tullibardine’s brand identity.

The group’s work will be featured on Tullibardine’s packaging and corporate materials by Christmas. It will eventually be rolled out across a visitor centre, coffee shop and retail outlet that are being developed alongside the distillery.

The distillery, which was purchased in June by a consortium of four businessmen, will recommence production of single-malt whiskies this autumn, after a nine-year lapse.

Tullibardine director Michael Beamish says, ‘The old branding was fine up to a point, but it was very generic. We wanted packaging with some individuality and shelf stand-out – but nothing that was way out of kilter with the malt-whisky category.’

Wolffe & Co creative director Andrew Wolffe says two of his group’s concepts are currently under review. ‘One focuses on the clarity and purity of the water used in the whisky. The other has a royal connection. King James IV of Scotland drank beer brewed on the site of the distillery in the 12th century.’

Wolffe & Co won the work after a three-way credentials pitch in July.