Kemistry and Lambie-Nairn are among seven consultancies competing to reposition and rebrand Egyptian public service broadcaster Egyptian Radio and Television Union.
The rebrand of ERTU’s three main channels comes just months after Kemistry completed work on ERTU’s thematic channels known as Nile TV, which were branded and hived off as commercial propositions.
The pitch to rebrand the three main channels is separate to the Nile TV work. Nile TV Network launches Kemistry’s branding for Nile Sport, Nile Life and Nile Drama this week, also unveiling Kemistry’s identity for the network. NTN plans to launch new channel Nile Cinema later this month, also designed by Kemistry.
Originally engaged this summer to brand three channels, NTN later added Nile Cinema and a fifth channel, Drama Ramadan, to Kemistry’s remit.